Refund Policy

This refund policy explains when you can get your money back for a plan or add-on from the Business Plan Generator, when you can’t, and how to ask. We’ve tried to make it fair to both sides and easy to read.

Last updated: November 2026.

When our refund policy gives you your money back

There are two situations where you’re entitled to a refund.

1. Your plan fails to generate

If you’ve paid, used a credit and the generator doesn’t produce your plan (an error, a blank file, a download that won’t open), tell us. We’ll look into it and either generate the plan for you or refund you for it, whichever you prefer.

The same applies if a plan arrives clearly broken, for example with whole sections missing or financial tables that didn’t build, or if an add-on file you’ve paid for won’t open. A plan that’s incomplete because of a technical fault on our side counts as a plan that failed to generate.

2. You have something unused within 14 days

Changed your mind? If you ask within 14 days of purchase, we’ll refund any of these in full:

• An unused plan credit, meaning a $19 plan you haven’t generated yet.
• An add-on you haven’t downloaded, such as the Excel model or the pitch deck.
• Revisions you haven’t used, whether they came with your plan, a pack of 5 or the bundle.

If you bought the $39 complete bundle and used part of it, the same rule applies to each part. Say you generated the plan and downloaded the Excel model but not the pitch deck: the pitch deck and any unused revisions can still be refunded. We’ll confirm the amount before we process it.

When refunds don’t apply

We can’t offer a refund in these situations:

• You’ve generated the plan and changed your mind. The plan has been created and delivered to you as digital content (more on this below).
• You’ve downloaded an add-on and changed your mind. Once the Excel model or pitch deck file is downloaded, it has been supplied.
• Your application was turned down. Lenders, investors, grant bodies and immigration authorities make their own decisions, and no plan can guarantee approval. Our terms and conditions explain this.
• The plan reflects inaccurate inputs. The generator writes from what you enter. If a figure you gave was wrong, the plan will be too. You can type corrections into your plan for free at any time, or use a revision to have a section rewritten.
• More than 14 days have passed since purchase and you’re asking about unused credits, add-ons or revisions.
• Your account was closed for breaking our terms, unless the law requires a refund.

Not sure what you’ll get? Read a few free sample plans and what’s included on our pricing page before you buy. You can also buy the $19 plan on its own and add extras later, once you’ve seen how the generator writes.

Digital content and your right to cancel

If you buy online in the UK or the EU, you normally have 14 days to cancel. Digital content is treated differently, because once it’s been supplied you can’t hand it back.

Under UK law, the right to cancel a contract for digital content ends once supply begins, as long as you’ve given express consent to immediate supply and acknowledged that you’ll lose the right to cancel. This is regulation 37 of the Consumer Contracts Regulations 2013. EU rules work the same way: the Your Europe guide to returns explains that the cooling-off period doesn’t apply to digital content once you’ve agreed to lose the right of withdrawal and supply has started.

At checkout, we ask you to give that consent and acknowledgement. In practice it means this: unused plan credits, add-ons you haven’t downloaded and unused revisions can still be refunded within 14 days, but once you generate a plan or download an add-on, the right to cancel for that item has ended.

If something is wrong with your plan

Waiving the right to cancel doesn’t remove your other consumer rights. Digital content you buy must be as described and work properly. If a plan is faulty because of a problem on our side, contact us and we’ll put it right or refund you. In the UK these rights come from the Consumer Rights Act 2015, and nothing in this refund policy affects them.

How to request a refund

Once we’ve issued a refund, how fast it reaches you depends on PayPal and your card provider. PayPal balances usually update quickly; card refunds can take longer to appear on a statement.

Refunds are made in US dollars, the currency you paid in. If your bank or PayPal converted the payment from another currency, the amount you receive back may differ slightly because exchange rates move. We can’t control that difference.

Questions about this refund policy

If anything here is unclear, or you’re not sure whether your situation qualifies, just ask. Send a message through our contact page and explain what happened. We’d much rather talk it through than leave you out of pocket for a problem that was ours.

Chargebacks

Please contact us before opening a dispute with PayPal or your card provider. Most problems are fixed in one reply. If a payment is reversed through a dispute, we may remove the related credits, add-ons and any plans generated with them while it’s resolved.

Changes to this refund policy

We may update this refund policy from time to time. We’ll change the date at the top of the page when we do. The version in force when you made your purchase applies to that purchase. For how we handle your personal data when you contact us, see our privacy policy.

Refund Policy FAQs