Build your plan with the Business Plan Generator
The Business Plan Generator turns your answers to a guided questionnaire into a finished, formatted business plan with financial projections. Start below whenever you’re ready.
Loading the business plan generator...
Not sure what to say yet? Read one or two sample business plans in your industry first. Ten minutes with a good example makes the questions much easier to answer.
What you get
A business plan that reads like a consultant wrote it for your business, because it was written from your answers, not from a generic template with your name pasted in.
Business plan generator output: Word, PDF and Excel
Every plan gives you a Word file and a PDF. The PDF is ready to send. The Word file is there so you, your accountant or a mentor can edit anything before it goes out.
Add the Excel model for $9 and you also get a workbook with live formulas and best, base and worst case scenarios. Change your average price from £12 to £14, or push your opening date back three months, and every statement updates. Lenders sometimes ask for the spreadsheet behind a business plan’s numbers, so it’s worth having.
- Executive summary written to be read in two minutes.
- Company, market and competitor sections built from what you tell us about your customers and rivals.
- Marketing, operations and team sections that explain how the business actually runs.
- Financial plan with tables and a short commentary on what the numbers mean.
- Funding request showing how much you need, what it buys and how it gets repaid.
Every plan includes all of these sections for $19, paid once, plus one revision round. Want slides as well? The PowerPoint pitch deck add-on ($15) turns your plan into 12 slides with a financial chart and an investor summary. The pricing page lists every add-on and the complete bundle, which saves you $9.
Set the length and structure of your plan
Some readers want a tight plan they can read on the train. Others hand you a list of headings and expect every one answered. The business plan generator handles both.
Plan length: 1,500 to 10,000 words
You choose the total length of the written plan, anywhere from 1,500 to 10,000 words. Tell us who the plan is for and we suggest a length to start from.
| Purpose | Recommended length |
|---|---|
| Internal plan | About 2,500 words |
| Grant application | About 4,000 words |
| Bank loan | About 5,000 words |
| Investors | About 6,500 words |
| Visa application | About 8,000 words |
Every plan can use the full range at the same price. Longer isn’t better on its own. A loan officer would rather read 5,000 clear words than 9,000 padded ones.
Business plan generator structure: ours, yours or a mix
Every plan lets you shape the outline in one of three ways:
- Use the recommended structure. The sections listed above, in the order most banks and investors expect.
- Customise it. Tick the sections you want, rename them, change the order, or add your own sections with a note on what each should cover.
- Bring your own outline. Paste it in or upload a Word, PDF or text file, such as a bank’s application headings, a university brief or a visa body’s required sections. The plan follows it, heading by heading.
That last option saves hours of reworking. If a lender or an endorsing body has a set format, the business plan generator writes to it, so you spend your time checking the plan instead of rearranging it.
How the financials work
This is the part most people dread, and the part readers check hardest. A loan officer will often flip straight past your mission statement to the cash flow.
You give us the raw inputs: what you’ll charge, how many sales you expect, what each sale costs you, rent, wages, equipment, loans and your own money going in. The model turns those into linked statements, so a change in one place flows through to the others.
Choose 1 to 5 years of annual projections
You decide how far ahead the numbers run, anywhere from 1 to 5 years, on every plan.
A one-year plan suits an internal budget or an idea you’re still testing. Pick 3 for most lenders, and 5 if you’re pitching to investors or applying for a founder visa where growth over time is part of the test.
Income statement
Also called a profit and loss account. It shows revenue, cost of sales, gross profit, running costs and net profit for each year. It answers a simple question: does this business make money on paper?
Cash flow statement
Profit and cash aren’t the same thing. A business can be profitable and still run out of money waiting for customers to pay. The cash flow tracks money in and out, including loan drawdowns and repayments, so you can see your lowest cash point before it happens.
Balance sheet
What the business owns, what it owes and what’s left for the owners at each year end. It must balance. If it doesn’t, something in the plan is wrong, and an experienced reader will notice within a minute.
Break-even analysis
The level of sales where you stop losing money. We work it out from your fixed costs and the margin on each sale. If your fixed costs are £3,000 a month and you make £6 on every sale, you need 500 sales a month to break even. Simple, and it tells a lender a lot.
Want to understand the logic in more detail? Our guide to financial projections for a business plan walks through a full worked example.
Built for the reader you need to convince
The same business needs a slightly different plan for a bank than for an angel investor. Every plan lets you choose the format, and the generator shifts the emphasis to suit.
Bank loan
Lenders want to know you can repay. Your plan leads with cash flow, security, your own contribution and a clear repayment schedule. If you’re applying to the UK’s government-backed Start Up Loans scheme, expect to be asked for a business plan and a 12-month cash flow forecast.
Investors
Investors want growth and a return. The plan puts market size, competitive edge, use of funds and the growth path up front. Add the Excel model for best, base and worst case scenarios, and the pitch deck for 12 slides with a one-page investor summary.
Visa applications
Founder and entrepreneur visas test whether your business is real, viable and likely to grow. For the UK Innovator Founder visa, an endorsing body assesses your business before you can apply. Visa format plans stress your skills, local hiring and the market in the country you’re moving to. See our visa business plan guides for route-by-route advice.
Grants
Grant bodies want to see impact and value for public money: jobs created, local benefit, matched funding. The grant format brings those to the front. In the EU, the EU Funding and Tenders Portal lists open calls, though most small business grants are run nationally or regionally.
A plan supports your application. It doesn’t decide it. Always check the latest rules from the lender, grant body or immigration authority, and read your plan carefully before you submit it.
Who the business plan generator is for
We built the business plan generator for founders who know their trade but don’t write plans for a living. The baker who knows exactly what a sourdough loaf costs to make, but has never drawn up a balance sheet. The software developer moving to Lisbon who needs a plan in English for a residence application.
It also suits people who’ve written plans before and simply don’t have the time. An accountant preparing a client’s loan application, or a founder rewriting last year’s plan for a second round of funding, can get a clean first draft and spend their hours on judgement instead of formatting.
Who is it not for? If you need a 60-page plan for a multi-site acquisition with complex debt structures, you’ll want a specialist adviser. The business plan generator is built for start-ups and small, growing businesses, which is most of the people who need a plan.
Security and privacy
You’re telling us things you might not tell your neighbour: how much you’ve saved, what you expect to earn, your business idea itself. We treat that seriously.
- Your answers are used to write your plan. They’re processed by trusted AI processing providers under contract for that purpose.
- We don’t sell your data. Not your answers, not your email address, not your plan.
- We never see your card number. Payments go through PayPal, which handles card details on its own secure pages.
- Your plans stay in your account. You can ask us to delete your answers and plans at any time.
The full detail, including your rights under UK and EU data protection law, is in our privacy policy.
Tips for better answers
The plan is only as good as what goes in. A few habits make a real difference.
- Be specific. “Young professionals in south Manchester” beats “everyone who likes coffee”.
- Use real quotes. If a landlord quoted you £1,800 a month, use £1,800, not a round guess.
- Be conservative on sales. Readers trust a modest first year far more than a hockey stick.
- Name your competitors. Saying you have none tells a lender you haven’t looked.
And when the plan arrives, read it properly. Print it if that helps. Check every number against your own quotes and bank statements, make sure the story matches what you’ll say in an interview, and fix anything that doesn’t sound like you. A plan you know inside out is far more convincing than one you’ve only skimmed.
If you’d like to see how each section should read before you start, our free business plan template breaks it down with example lines.
Business Plan Generator FAQs
How does the business plan generator work?
You answer guided questions about your business, choose the plan length, structure and projection period, check the numbers in your financial model, and download a finished plan in Word and PDF. You can add an Excel model with live formulas as an optional extra.
Can I edit the plan after it’s generated?
Yes. Typing your own edits is free and unlimited, and the Word file is fully editable too. Every plan also includes one revision round: you write notes on everything you want changed, across any sections, and the generator rewrites them in one go. Extra rounds are available if you need them.
Do I need to understand accounting to use it?
No. You give everyday figures such as your prices, expected sales, rent, wages and start-up costs. The model builds the income statement, cash flow, balance sheet and break-even from those.
Will a bank or visa office accept a generated plan?
They judge the content, not how it was drafted. A clear, specific plan with consistent numbers is what they want. You’re responsible for checking every figure and claim before you submit, and no plan guarantees approval.
Is my business idea kept private?
Yes. We use your answers to create your plan, we don’t sell your data, and you can ask us to delete it. Details are in our privacy policy.
Can the plan follow my bank’s or university’s own headings?
Yes, on every plan. Paste your outline or upload it as a Word, PDF or text file, and the business plan generator uses those headings in that order. You can also start from our recommended structure and rename, reorder, remove or add sections.