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Executive Summary

Harare Family Care Clinic (Pvt) Ltd is a private outpatient clinic in central Harare built to deliver affordable, reliable primary healthcare for low to middle-income families. We focus on the services patients need most often: general consultations, chronic disease management, maternal and child health support, basic laboratory testing, and minor procedures.

Our model fills the gap between overstretched public hospitals and high-cost private facilities. Patients who need timely treatment, predictable pricing, and continuity of care can use our clinic without facing the delays, fragmentation, or unaffordable fees that currently limit access across Harare.

Why We Are Well Positioned in Harare

We operate close to public transport routes and within reach of Mbare, Highfield, and surrounding high-density suburbs. That location gives us access to a large catchment of families and working adults who need fast outpatient care but cannot afford to lose time in long queues or travel far for treatment.

Our primary market is adults aged 25 to 60 with monthly incomes between USD 200 and USD 1,200, plus children under 12 for acute illness and routine care. We are targeting a service area that already contains at least 150,000 people who fit this profile, creating enough demand to support our launch and longer-term growth.

What We Are Building

Harare Family Care Clinic (Pvt) Ltd is structured as a Private Limited Company (Pvt) Ltd in Zimbabwe, with registration in progress with the Companies Registry and the relevant health authorities. The business is led by Alex Chen, a medical doctor with 8 years of experience in primary care and emergency medicine in Harare and Gweru.

Our management team combines clinical, operational, and financial depth. Casey Brooks, our clinic manager, brings a diploma in health services management and 10 years of experience running operations for a private hospital in Harare. Blake Morgan, our finance and administration lead, is a qualified accountant with 7 years of SME finance experience in Zimbabwe. Morgan Kim, a registered nurse with 12 years of experience in primary care and maternal health, leads nursing care and patient education.

Our Commercial Model

We generate revenue through general consultations, chronic care packages, and minor procedures and tests. This mix is designed to bring patients in for an initial visit, then keep them returning through follow-up care and recurring monthly monitoring.

• General consultations are priced at USD 20 per visit
• Chronic care packages are priced at USD 30 per month
• Minor procedures and tests add incremental revenue per patient visit
• Corporate screening and outreach activities support brand visibility and lead generation

In Year 1, the clinic is forecast to generate USD 180,000 in revenue. General consultations contribute USD 120,000, chronic care packages contribute USD 36,000, and minor procedures and tests contribute USD 24,000.

Our gross margin is forecast at 66.7%, which gives us a strong base for scaling patient volume while maintaining service quality. The business does record a planned Year 1 net loss of USD -9,744, but profitability improves as the patient base matures and repeat visits increase.

Headline Financial Outlook

The financial model supports a controlled launch with clear upside over five years. Revenue grows at 20.0% annually from Year 2 onward, reaching USD 373,248 in Year 5. EBITDA moves from USD 2,406 in Year 1 to USD 88,851 in Year 5, while net income improves from the initial Year 1 loss to USD 57,533 by Year 5.

Break-even annual revenue is USD 194,615, and break-even timing is projected at approximately Month 36. That timing is realistic for an outpatient clinic built around repeat patient relationships, chronic care retention, and disciplined operating control.

:::reassure Investment case in one view

• Year 1 revenue: USD 180,000
• Break-even revenue: USD 194,615
• Break-even timing: approximately Month 36
• Year 5 revenue: USD 373,248
• Year 5 net income: USD 57,533
• Gross margin: 66.7%
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Funding Ask and Use

We are seeking USD 70,000 in total funding to establish and stabilise the clinic. The capital structure is USD 40,000 in equity and USD 30,000 in debt, giving us enough flexibility to complete launch, support early operations, and absorb the ramp-up period.

The funding is being directed into the physical setup, opening stock, and launch readiness of the clinic. Our Year 1 cash flow is supported by this capital base, and our debt service profile improves as earnings strengthen from Year 2 onward.

:::warning Capital adequacy
The clinic is not overcapitalised or undercapitalised. The funding ask is sized to cover launch, opening liquidity, and the early patient ramp while preserving a clear route to profitability.
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Why This Opportunity Matters

Harare families are already paying for healthcare, but too often they are paying in the form of time lost, delayed treatment, or fragmented follow-up. We are building a clinic that solves those problems with short waiting times, transparent pricing, extended opening hours, and structured chronic care follow-up.

Our competitive position is strongest where practical outpatient care matters most. We are not trying to replace large hospitals or premium specialist providers. We are creating a dependable mid-market clinic that ordinary families in Harare can return to again and again.

At a glance

Metric	Value
Business name	Harare Family Care Clinic (Pvt) Ltd
Location	Central Harare, near Mbare and Highfield
Legal structure	Private Limited Company (Pvt) Ltd
Year 1 revenue	USD 180,000
Year 5 revenue	USD 373,248
Break-even annual revenue	USD 194,615

Harare Family Care Clinic (Pvt) Ltd is positioned to become a trusted family healthcare provider in central Harare, with a sustainable outpatient model, a qualified leadership team, and a measurable path from launch to profitability.

Company Description

Harare Family Care Clinic (Pvt) Ltd

Harare Family Care Clinic (Pvt) Ltd is a Zimbabwe-registered private limited company established to deliver affordable, reliable outpatient healthcare in central Harare. We serve low to middle-income families who need faster access than public hospitals and better affordability than high-end private facilities.

Our clinic is positioned close to public transport routes and the high-density suburbs of Mbare and Highfield, making it accessible to working adults, caregivers, and families who need practical care without long travel times. We built the business around a clear gap in the market: patients want dependable primary healthcare, but they also need transparent pricing, short waiting times, and continuity of care for long-term conditions.

Our Legal Structure and Ownership

Harare Family Care Clinic (Pvt) Ltd operates as a Private Limited Company (Pvt) Ltd in Zimbabwe. Registration is in progress with the Companies Registry and the relevant health authorities, and the business is being structured to support formal governance, investor oversight, and sustainable growth.

The company’s ownership is structured around founder-led control with external capital support. Alex Chen, the founder and lead clinician, brings clinical leadership and operational oversight to the business. The wider management team includes Casey Brooks, clinic manager; Blake Morgan, finance and admin lead; and Morgan Kim, senior registered nurse and patient education lead.

The intended equity structure reflects the current funding plan of USD 70,000 total capital, comprising USD 40,000 in equity capital and USD 30,000 in debt. Alex Chen is contributing significant founder capital and remains the operational anchor of the clinic. External equity participation is designed to strengthen the balance sheet while preserving disciplined medical and financial management.

Our Founding Team and Clinical Capability

Alex Chen is a medical doctor with 8 years of experience in primary care and emergency medicine in Harare and Gweru. He has managed outpatient departments and built working relationships with local laboratories and pharmacies, which supports efficient referrals, diagnostics, and medication access.

Casey Brooks holds a diploma in health services management and has 10 years of experience running operations for a private hospital in Harare. Blake Morgan is a qualified accountant with 7 years of SME finance experience in Zimbabwe and supports financial control, compliance, and administration. Morgan Kim is a registered nurse with 12 years of experience in primary care and maternal health, and she leads triage, nursing care, and patient education.

This combination gives the clinic clinical credibility, operational discipline, and financial control from day one. It also ensures that our service model is not dependent on a single function or a single person.

:::tip Why our structure matters to patients and investors

• Clinical decisions are led by a qualified doctor.
• Day-to-day flow is managed by experienced healthcare operations staff.
• Financial controls are handled by a qualified accountant.
• Patient education and follow-up are led by an experienced nurse with maternal health expertise.
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What We Do and Who We Serve

Harare Family Care Clinic provides outpatient primary healthcare with a focus on speed, consistency, and affordability. Our core services include general consultations, chronic disease management, basic laboratory testing, maternal and child health support, and minor procedures.

We serve adults aged 25 to 60 who live and work in Harare and earn between USD 200 and USD 1,200 per month. We also serve children under 12 for acute illness, routine checks, and immunisation-related care. Our patient base includes employed professionals, informal traders, small business owners, and parents who need practical healthcare close to home.

Our clinic is especially relevant for patients managing hypertension, diabetes, and HIV. These conditions require repeat reviews, medication adherence, monitoring, and reliable follow-up, which are often difficult to sustain in congested public systems or expensive private settings.

Our Mission and Service Promise

Our mission is to make quality outpatient healthcare in Harare more accessible, predictable, and patient-centred. We do this by combining transparent pricing with structured follow-up care, so patients can act early on symptoms rather than waiting until a condition becomes severe.

We are building a clinic where patients know what they will pay, how long they will wait, and when they will be seen again. That reliability is a major part of our value proposition, especially for families managing ongoing health needs.

:::reassure Our operating promise

• Appointments are managed to keep waiting times low.
• Chronic care patients receive scheduled reviews and reminders.
• Evening and Saturday opening hours support working families.
• Pricing is clear and consistent across common outpatient services.
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Location Advantage in Central Harare

Our location in central Harare supports strong patient access from both inner-city and surrounding high-density communities. Being near public transport routes makes the clinic more convenient for patients who cannot afford private transport or long travel times.

This location also places us within reach of households that currently depend on overburdened public outpatient departments or travel to private surgeries with higher fees. We are positioned to win patients who want a mid-market option that feels professional, accessible, and dependable.

The surrounding catchment includes a large concentration of families and working adults who seek same-day care, chronic medication reviews, and routine testing. That demand supports our current outpatient model and gives us a platform for later expansion into additional services.

Our Positioning in the Zimbabwe Healthcare Market

Harare Family Care Clinic is not built as a luxury hospital experience. We are building a practical private clinic with a focused outpatient model that meets everyday health needs at a price range that middle-income households can sustain.

Our differentiation comes from four areas:

• Accessible pricing for consultations and chronic care.
• Short waiting times through appointment management.
• Continuity of care for long-term conditions.
• Extended opening hours for working patients.

This positioning gives us a clear place between public hospital congestion and premium private healthcare. It also supports the clinic’s long-term brand as a trusted family healthcare provider in Harare.

Growth Intent and Long-Term Direction

We are launching with a single-site outpatient model and a clear path to scale. As patient volumes grow, we intend to add a part-time paediatrician, a visiting gynaecology specialist, a small day-procedure room, and onsite ultrasound capability.

The long-term plan is to establish Harare Family Care Clinic as a multi-branch primary care brand in Harare, built on reliable service delivery and repeat patient relationships. The first clinic is designed to prove the model, build patient trust, and create a stable operational base for expansion.

Our business is therefore more than a startup clinic. It is a structured healthcare platform focused on accessible primary care for Harare families, with the management discipline and clinical leadership needed to grow responsibly.

🔒 Continues in the full version

The remaining 9 sections of this document cover:

• Products and Services
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Marketing and Sales Strategy
• Management and Organization
• Operating Plan
• Financial Plan and Projections
• Funding Request

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