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Executive Summary

PrimeCare Diagnostics Laboratory (Private) Limited is a Zimbabwe-registered private limited company based in central Harare, built to deliver reliable blood tests, microbiology, chemistry, and pathology services to doctors, clinics, corporates, medical aid patients, NGOs, and walk-in patients. We are entering a market where too many patients still wait too long for results, while clinicians struggle with inconsistent service and avoidable delays in treatment decisions.

We solve that problem with a focused diagnostics model that prioritises same-day results for routine tests and 24–48 hour turnaround for more complex profiles. Our commercial model is straightforward: we sell clinically useful testing, fast reporting, and dependable service to a repeat-demand market that already spends on private healthcare in Harare.

The Business We Are Building

PrimeCare Diagnostics Laboratory is structured to serve both direct patients and referral partners from one central location. Our core customers are adults aged 18–65, private doctors, small clinics, medical aid patients, corporates, and NGOs that need dependable laboratory output without the bottlenecks of overcrowded public systems.

We are led by Riley Thompson, a biomedical scientist with 10 years of experience in private laboratories and NGO-funded diagnostic projects in Zimbabwe. He is supported by Sam Patel, an MSc-qualified Senior Laboratory Scientist with more than 8 years of experience, Quinn Dubois, a qualified accountant with 7 years in healthcare finance and SME management, Jamie Okafor, who brings pharmaceutical sales and digital marketing experience, and Skyler Park, who oversees operations and quality management.

Our positioning is deliberately focused. We are not trying to be the largest laboratory in Harare on day one. We are building the most responsive mid-sized private diagnostics provider for patients and clinicians who value speed, consistency, and clear communication.

Why the Market Opportunity Is Real

Harare has a private healthcare user base large enough to support a profitable diagnostics business. The city’s population is more than 1,500,000, and our addressable market includes an estimated 80,000–100,000 regular users of private health services, plus a referral network of 300–400 private doctors and clinics that can send repeat samples over time.

That matters because laboratory testing is not a one-off purchase. Patients return for follow-up tests, doctors repeat investigations, corporates run wellness programmes, and NGOs contract screening services. PrimeCare is built to capture that recurring demand through fast turnaround, digital result delivery, and a service experience that encourages repeat use.

:::tip What drives our demand

• Faster service than crowded public facilities
• Convenient access in central Harare
• Clear reporting for doctors and clinics
• Repeat testing for chronic disease monitoring
• Corporate screening and NGO programme work
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Our Funding Ask

PrimeCare Diagnostics Laboratory is seeking USD 140,000 in total funding to complete launch and support the first phase of operations. The capital structure is intentionally balanced between founder commitment and outside finance, with USD 60,000 in equity capital and USD 80,000 in debt at 12.5% over 6 years.

This funding gives us the equipment, fit-out, initial reagents, and working capital required to trade from a compliant base in central Harare. It also gives us enough runway to build referral relationships, grow walk-in traffic, and stabilise cash flow without compromising clinical standards.

Headline Financial Performance

The business is projected to generate USD 300,000 in Year 1 revenue, rising to USD 432,000 in Year 3 and USD 580,297 in Year 5. We reach break-even within Month 1, with annual break-even revenue of USD 234,588, which sits below Year 1 sales and gives the business a strong operating cushion.

Our model remains profitable from launch. Year 1 net income is USD 33,144, and net income increases to USD 78,419 in Year 3 and USD 136,799 in Year 5, supported by a stable 66.7% gross margin and improving cash generation across the forecast period.

:::reassure Investor-grade signals

• Year 1 revenue: USD 300,000
• Break-even timing: Month 1
• Year 3 revenue: USD 432,000
• Year 5 revenue: USD 580,297
• Year 1 net income: USD 33,144
• Debt service coverage ratio: 2.97 in Year 1, rising to 12.54 in Year 5
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Why We Are Attractive to Investors and Lenders

PrimeCare combines recurring healthcare demand with disciplined unit economics. Our Year 1 gross profit is USD 200,010, EBITDA is USD 69,210, and operating cash flow is USD 33,744, which creates a strong base for debt repayment and growth without depending on speculative expansion.

The business is designed to become more efficient as volume rises. Gross margin stays at 66.7% across the forecast period, EBITDA margin improves from 23.1% in Year 1 to 36.0% in Year 5, and net margin grows from 11.0% to 23.6%. That trajectory reflects a model that rewards disciplined execution, not just market optimism.

We are also capital efficient in the way we scale. The business starts with a focused central Harare operation, strong quality control, digital reporting, and a clear referral strategy. That gives us a practical route to growth through doctors, clinics, corporates, NGOs, and walk-in patients, rather than relying on expensive brand awareness alone.

What Success Looks Like

By the end of Year 1, PrimeCare Diagnostics Laboratory will be operating as a trusted laboratory partner in central Harare, with a stable base of walk-in patients and recurring referral traffic. By Year 3, we expect to be at USD 432,000 in annual revenue, with stronger clinician relationships, larger corporate screening volumes, and the operational foundation for a satellite collection point.

By Year 5, we are targeting USD 580,297 in annual revenue, USD 136,799 in net income, and closing cash of USD 434,971. That scale positions PrimeCare as a credible mid-sized diagnostics business in Zimbabwe’s private healthcare market, with room for additional locations, deeper digital integration, and longer-term strategic partnerships.

PrimeCare Diagnostics Laboratory is a focused, cash-generative healthcare business with a clear market need, a disciplined leadership team, and a realistic funding structure. We are raising capital to launch a laboratory that can win on speed, accuracy, and service quality in one of Zimbabwe’s most important private health markets.

Company Description

PrimeCare Diagnostics Laboratory (Private) Limited

PrimeCare Diagnostics Laboratory (Private) Limited is a Zimbabwe-registered private limited company based in central Harare. We operate a diagnostics-focused medical laboratory serving clinics, doctors, corporates, medical aid patients, NGOs, and walk-in patients who need fast, reliable, and clinically useful test results.

We were established to close a persistent service gap in Harare’s laboratory market: patients and clinicians often face long turnaround times, inconsistent reporting, and limited access to dependable testing outside the largest facilities. Our business responds with a patient-friendly laboratory model built around accuracy, speed, and clear communication.

Our legal structure and commercial footprint

PrimeCare Diagnostics Laboratory is registered as a Private Limited Company (Pvt Ltd) in Zimbabwe. We are fully registered with the Registrar of Companies and are in the process of securing and maintaining all required Medical Laboratory and Health Professions Authority licences.

Our principal operating location is central Harare, positioned to serve major clinics, doctors’ rooms, transport routes, and surrounding residential and commercial areas. This location supports both referred patients and self-paying walk-ins, while also giving us practical access to our core B2B market of health professionals and institutions.

What we do

We provide core laboratory diagnostics across blood testing, microbiology, chemistry, and pathology. Our test menu is designed for the needs of everyday clinical decision-making, chronic disease monitoring, wellness screening, and fast triage support.

We serve the following customer groups:

• Private doctors and specialist practices
• Small and mid-sized clinics
• Medical aid patients
• NGOs running health programmes
• Corporate employers
• Walk-in patients in Harare and nearby suburbs

Our model is built around same-day results for common tests and 24–48 hour turnaround for more complex profiles. The goal is to help clinicians make timely treatment decisions, reduce repeat visits, and avoid unnecessary hospital admissions or delays in care.

The service promise we deliver

PrimeCare Diagnostics Laboratory is designed as a dependable alternative to overcrowded public laboratories and under-equipped smaller facilities. We focus on sample integrity, professional handling, and quick reporting so that doctors can trust the results they receive and patients can move through care without unnecessary waiting.

Our core service promise is simple:

• same-day results for routine diagnostics where clinically appropriate
• 24–48 hour turnaround for advanced panels
• transparent pricing for self-pay patients
• prompt communication of critical values
• digital result delivery for faster clinician access

We also maintain a strong customer-service culture. That means clear test-preparation guidance, reliable sample collection procedures, and responsive follow-up with clinics when urgent values need attention.

:::tip Why our model is built for Harare
Harare has a large concentration of private doctors, clinics, insured patients, and semi-formal workers who actively use private healthcare. That creates recurring demand for a laboratory partner that can handle both routine and referral testing without the delays commonly associated with large public systems.
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Founding leadership and ownership

The company is led by Riley Thompson, the founder and managing director, who is a biomedical scientist with 10 years of experience in private laboratories and NGO-funded diagnostic projects in Zimbabwe. His background gives the business direct operational insight into test menus, quality control, supplier relationships, and the day-to-day discipline required to run a compliant laboratory.

PrimeCare Diagnostics Laboratory also benefits from a specialist leadership team with clearly defined responsibilities:

• Sam Patel, Senior Laboratory Scientist, holds an MSc in Medical Laboratory Sciences and has more than 8 years of experience in chemistry and haematology sections in accredited laboratories.
• Quinn Dubois, Finance and Administration Lead, is a qualified accountant with 7 years of experience in healthcare finance and SME management.
• Jamie Okafor, Business Development and Marketing Lead, brings experience in pharmaceutical sales and digital marketing for health brands.
• Skyler Park, Operations and Quality Management Lead, oversees compliance with national guidelines and supports the company’s progress toward international accreditation.

The equity structure is straightforward and aligned to the funding strategy. The business is capitalised through USD 60,000 in equity capital from the founder and family support, alongside USD 80,000 in debt finance, giving total funding of USD 140,000.

Mission and long-term position

Our mission is to deliver trusted laboratory diagnostics in Harare with the speed, accuracy, and service quality that patients and clinicians can rely on. We exist to make high-quality testing more accessible to people who need answers quickly and to health professionals who need dependable partners.

PrimeCare Diagnostics Laboratory is positioned to become a recognised mid-sized diagnostics brand in Zimbabwe’s private healthcare market. We are building a laboratory that is not only commercially viable, but also operationally disciplined, technologically modern, and capable of scaling from a strong Harare base into satellite collection points over time.

Why customers choose PrimeCare Diagnostics Laboratory

We compete on more than just test prices. Our target customers want speed, confidence, and convenience, and we have built the company around those priorities.

Our differentiation is anchored in:

• faster turnaround for common tests
• transparent pricing for self-pay patients
• strong digital integration through emailed and portal-based results
• extended opening hours and accessible service
• proactive communication with clinicians on critical results
• a customer experience that is clear, respectful, and efficient

These features matter in a market where clinics need dependable laboratory partners and patients often compare labs based on convenience, responsiveness, and trust. We intend to win repeat business by being consistent, not by making promises we cannot operationally support.

Market focus and revenue base

PrimeCare Diagnostics Laboratory serves a broad but clearly defined demand base in Harare. Our core market includes adults aged 18 to 65, especially salaried workers, small business owners, and households that already use private healthcare services or medical aid.

We also target institutional demand through clinics, doctors, corporate wellness programmes, and NGO screening initiatives. That mix gives the business both recurring referral volume and direct walk-in traffic, reducing dependence on any single customer stream.

Strategic readiness

Our operating model is built for disciplined growth. The company is structured to support a strong core lab in central Harare, with room to expand test capacity, deepen referral relationships, and add collection points as demand increases.

By combining clinical credibility, efficient operations, and a clear patient experience, PrimeCare Diagnostics Laboratory is set up to serve Harare as a reliable private diagnostics provider from launch and to grow into a respected laboratory brand over the medium term.

:::reassure Investor-ready positioning
PrimeCare Diagnostics Laboratory enters the market with a defined customer base, a formal legal structure, experienced technical leadership, and a location strategy that supports both B2B referrals and walk-in demand.
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🔒 Continues in the full version

The remaining 9 sections of this document cover:

• Products and Services
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Marketing and Sales Strategy
• Management and Organization
• Operating Plan
• Financial Plan and Projections
• Funding Request

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