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Executive Summary

PrimeLink Warehousing (Pvt) Ltd is built for Zimbabwe’s storage gap

PrimeLink Warehousing (Pvt) Ltd is a Zimbabwe-registered private limited company based in Msasa Industrial, Harare, with a 2,000 m² warehouse positioned on the main transport corridors serving Harare, Mutare, and Beitbridge. We provide secure palletised warehousing, bulk storage, temperature-controlled space, inventory management, and order-picking support for SMEs, importers, agro-dealers, FMCG distributors, and e-commerce operators that need reliable storage without the burden of running their own facility.

Our commercial model is simple and durable: we earn recurring monthly storage fees, handling income from pallet movements, and growing fulfilment revenue from smaller online and trade clients. The business is led by Jordan Bailey, a logistics professional with eight years of experience in distribution, imports, bonded warehousing, and last-mile delivery, working alongside Sam Patel, Jamie Okafor, and Skyler Park to execute a focused, service-led warehouse operation.

The market opportunity is immediate and practical

Harare remains Zimbabwe’s most important distribution hub, and the demand for outsourced warehousing is being driven by growing SME trade, import flows, seasonal agro demand, and the rise of e-commerce fulfilment. Many businesses are still forced to rely on informal storage, overfilled backrooms, or older depots with weak stock control, which creates losses, delays, and poor customer service.

PrimeLink Warehousing targets a serviceable market of 40 to 60 serious full-service prospects in our first growth phase, with a broader addressable base of 800 to 1,000 SMEs and traders in Harare that could realistically outsource warehousing. That opportunity is commercially attractive because clients want secure space, accurate inventory visibility, and monthly contract flexibility, not heavy capital commitments.

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Why the opportunity is bankable

• Harare already concentrates import, wholesale, and distribution activity.
• SMEs need flexible warehousing more than fixed property ownership.
• E-commerce and regional trade create repeat movement through the warehouse.
• Service quality and stock visibility now influence supplier choice as much as price.
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Our financial case is built on measured growth, not speculation

PrimeLink Warehousing expects Year 1 revenue of USD 270,000, rising to USD 379,998 in Year 2 and USD 519,989 in Year 3. We project break-even at approximately Month 36, with annual break-even revenue of USD 338,733 based on Year 1 fixed costs of USD 188,200 and a gross margin of 55.6%.

The business is intentionally loss-making in Year 1 while the warehouse ramps up. That early-stage position is fully reflected in the model, and profitability improves as utilisation, pallet movements, and fulfilment volumes increase.

At a glance

Metric	Value
Business	PrimeLink Warehousing (Pvt) Ltd
Location	Msasa Industrial, Harare
Facility size	2,000 m²
Year 1 revenue	USD 270,000
Break-even timing	Approximately Month 36
Year 3 revenue	USD 519,989

Funding request and capital structure

We are seeking USD 90,000 in total startup funding to complete the warehouse launch, acquire operating equipment, and fund the working capital needed through the ramp-up period. The capital structure comprises USD 30,000 in equity and USD 60,000 in long-term debt priced at 12.5% over 5 years.

The funding is matched to the operating reality of the business. Our forecast shows Year 1 operating cash flow of negative USD 54,693, so the working capital reserve is not optional. It is the cushion that allows us to open properly, protect service levels, and reach sustainable utilisation without compromising stock security or customer retention.

Capital profile

• Total funding required: USD 90,000
• Equity capital: USD 30,000
• Debt principal: USD 60,000
• Modelled debt service: improving from Year 2 onward
• Liquidity objective: maintain runway through the early ramp-up phase

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The first 12 months require discipline

• Year 1 net income is negative USD 38,188
• Year 1 EBITDA is negative USD 25,188
• Year 1 ending cash balance is negative USD 31,693
• We only succeed if client acquisition, collections, and warehouse utilisation are tightly controlled
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What makes PrimeLink investable

PrimeLink Warehousing is positioned between informal storage and large logistics operators. We are not trying to win the market on size; we are winning on trust, responsiveness, and SME-friendly service packaging that includes storage, handling, stock visibility, and fulfilment support in one place.

Our value proposition is strengthened by the team behind it. Jordan Bailey leads the company full-time with deep operational experience in Zimbabwean distribution. Sam Patel brings a logistics degree and five years of warehouse management experience in South Africa and Zimbabwe. Jamie Okafor provides seven years of SME finance and cash-flow discipline. Skyler Park drives sales and customer relationships with a proven B2B background.

Revenue quality improves as the warehouse scales

The revenue mix is diversified across pallet storage, handling and movements, and e-commerce and locker services, which reduces dependence on a single client type. In Year 1, pallet storage contributes USD 161,000, handling and movements contribute USD 64,400, and e-commerce and lockers contribute USD 44,600.

By Year 5, total revenue rises to USD 643,487, EBITDA reaches USD 119,164, and net income reaches USD 83,344. That trajectory shows a business that becomes materially stronger as utilisation rises and fixed warehouse infrastructure is absorbed more efficiently.

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Investor takeaway
PrimeLink Warehousing is a capital-backed, asset-supported logistics business with a clear market need, a credible management team, and a financial path from launch loss to strong profitability. The model is strongest from Year 3 onward, when cash generation, debt service, and growth capacity all improve together.
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Company Description

PrimeLink Warehousing (Pvt) Ltd

PrimeLink Warehousing (Pvt) Ltd is a Zimbabwe-registered private limited company established in 2024 to deliver secure, flexible, and technology-enabled warehousing and storage services in Harare. We operate from Msasa Industrial, one of the city’s most active logistics zones, where our 2,000 m² facility is positioned close to the key transport corridors serving Harare, Mutare, and the Beitbridge route.

We were founded to solve a practical distribution problem that affects hundreds of growing Zimbabwean businesses: they need dependable storage, handling, and stock visibility, but most cannot justify owning and operating their own warehouse. We provide the space, systems, and service layer that allows clients to hold stock professionally, move inventory faster, and protect goods from theft, damage, and avoidable shrinkage.

The business we built for Zimbabwe’s storage gap

PrimeLink Warehousing is structured around one clear purpose: to give SMEs, importers, agro-dealers, FMCG distributors, and e-commerce operators access to modern warehouse capacity on terms that suit their cash flow and trading cycles. Our clients typically need monthly storage rather than long leases, and they require a partner that can receive goods, palletise them, track them digitally, and release them accurately when orders come in.

We serve businesses that trade in imported consumer goods, agro-inputs, construction materials, household products, and fast-moving stock that must remain visible and accessible. Many of these businesses operate in environments where storage is fragmented, informal, or over-reliant on manual recordkeeping, which creates losses and slows fulfilment.

What we do for clients

Our service model combines physical storage with operational control. We offer:

• Palletised warehousing for standard commercial stock
• Bulk storage for mixed or oversized inventory
• Temperature-controlled space for agro and FMCG products that need better environmental protection
• Inventory management and stock reporting
• Order picking and basic fulfilment support for online sellers and smaller wholesalers

This combination allows us to serve clients who need more than a lock-up space, but less than a fully outsourced logistics contract.

Our legal structure and ownership

PrimeLink Warehousing (Pvt) Ltd is incorporated in Zimbabwe as a Private Limited company. The legal structure gives us a clean ownership framework, limited liability protection, and a scalable basis for future expansion into additional sites.

Ownership is divided as follows:

Shareholder	Ownership
Founder and managing director	70%
Local logistics partner	30%

I hold the majority interest and lead the company full-time. Our 30% strategic partner is a local logistics operator whose fleet capacity and corporate relationships strengthen our access to clients who need both storage and transport support.

Founding leadership and operating control

I founded PrimeLink Warehousing in 2024 after eight years of hands-on logistics coordination and distribution experience in the Harare FMCG sector. That background gave me direct exposure to the daily pain points our customers face, including delayed receipts, poor stock visibility, and the cost of mismatched supply and storage capacity.

Our operational structure is designed for execution, not ceremony. Sam Patel, our operations manager, is a supply chain professional with a degree in Logistics and five years of experience managing warehouses in South Africa and Zimbabwe. Jamie Okafor, who oversees finance and administration, is a qualified accountant with seven years in SME finance and strong cash-flow discipline. Skyler Park leads sales and customer relationships, bringing B2B sales experience and a strong record in building commercial portfolios.

On the floor, we employ a warehouse supervisor, trained handlers, and forklift drivers recruited from established logistics businesses. This gives us the practical capacity to receive, move, and dispatch client stock safely and consistently.

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PrimeLink’s strength is operational clarity.

• One site in a strategic industrial location
• One team accountable for stock handling, customer communication, and reporting
• One service model built for flexible SME demand rather than rigid industrial leases
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Our mission and positioning

Our mission is to provide secure, professional, and responsive warehousing services that help Zimbabwean businesses grow without carrying the burden of owning expensive storage infrastructure.

We position PrimeLink Warehousing as the SME-friendly alternative to large, transport-led logistics providers and older depots that still rely on basic storage practices. Our clients do not come to us only for floor space. They come to us for reliability, transparency, and the confidence that their inventory is being handled by a team that understands commercial pressure.

We are deliberately built to be easy to deal with. That means monthly contracts, clear pricing, digital communication, and reporting that helps clients make better stocking decisions.

Where we operate and why Msasa matters

Our base in Msasa Industrial gives us direct access to one of Harare’s busiest freight and distribution clusters. The location supports fast movement in and out of the warehouse, short lead times for suppliers and transporters, and convenient access for customers who are staging stock in Harare before moving it to regional destinations.

The site also supports our growth strategy. We are not building a storage business that depends on long-distance customer visits or weakly serviced industrial land. We are operating in a zone that already functions as a logistics hub, which improves customer convenience and operational efficiency.

The customers we are built to serve

PrimeLink Warehousing is designed for businesses that need storage to match real trading activity. Our core customers are:

• SMEs importing or distributing FMCG, agro-inputs, construction materials, and consumer goods
• Regional traders who stage goods in Harare before cross-border movement
• E-commerce operators that need fulfilment support and inventory control
• Wholesalers and distributors that need pallet-based storage with handling support

These customers usually turn over between USD 20,000 and USD 200,000 per month and are large enough to need professional warehouse support, but still cost-sensitive enough to prefer a flexible outsourced model over owning premises.

How we are financed and how that supports the company

PrimeLink Warehousing is capitalised with USD 30,000 in equity and USD 60,000 in debt, giving total funding of USD 90,000. That structure supports the fit-out, equipment, security systems, launch costs, and working capital needed to open the warehouse properly and trade through the ramp-up period.

The business has been designed around discipline from day one. We are not launching as a speculative storage site with idle capacity and high overheads. We are building a commercially focused warehousing company with a clear customer base, a defined operating model, and a management team that understands the Zimbabwean logistics environment.

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Our early-stage performance is intentional and transparent.

• Year 1 is a build-and-ramp year, not a mature-run-rate year
• We expect operating losses initially while the warehouse scales
• Profitability improves as utilisation, pallet volumes, and fulfilment activity rise
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What investors are backing

Investors and lenders are backing a company with a clear market need, a practical operating location, and a management team with direct experience in logistics, finance, and B2B sales. PrimeLink Warehousing is not trying to compete on size alone. We compete on service quality, flexibility, and the ability to give customers stock control that is usually missing in the Zimbabwean storage market.

Our long-term aim is to become one of the most reliable SME-focused warehousing partners in Zimbabwe, starting with Harare and expanding into additional locations as demand and utilisation justify the next phase.

🔒 Continues in the full version

The remaining 9 sections of this document cover:

• Products and Services
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Marketing and Sales Strategy
• Management and Organization
• Operating Plan
• Financial Plan and Projections
• Funding Request

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