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Executive Summary

Ubuntu Haven Old Age Home (Pty) Ltd

Ubuntu Haven Old Age Home (Pty) Ltd is our privately held residential care business in Randburg, Johannesburg, Gauteng, built to provide older South Africans with safe, dignified, 24-hour assisted living. We serve families who need reliable support for parents who can no longer live independently, but who do not yet require hospital-level care.

Our core offer is a home-like elder care environment with meals, medication oversight, personal assistance, basic nursing support, and social engagement. We are positioned for middle-income families in Johannesburg and Pretoria who want transparency, responsive communication, and a smaller care setting that feels personal rather than institutional.

The market demand we are serving

Our business sits in a large and defensible need-state. Gauteng families are living with ageing parents, full-time work, and rising chronic-care pressure, and they are actively looking for trusted residential alternatives that reduce daily caregiving strain.

We are targeting a market of semi-dependent seniors aged 70+, with adult children aged 35–60 as the principal decision-makers. That buyer profile values safety, dignity, and continuity of care, and those priorities align directly with our care model and Randburg location.

What investors are backing

We are building a 24-resident care home on a converted 15–20 room property that is being adapted to meet Department of Social Development and municipal health and safety expectations. The model is intentionally small enough to preserve quality and large enough to support attractive unit economics.

Our revenue base is recurring, with monthly fees structured around three clear care tiers: Basic Assisted Living, Standard Care, and High-Care. This gives us pricing flexibility while keeping admissions simple for families who need to place a parent quickly and with confidence.

:::reassure Why this business is investable

• Clear need in Johannesburg and Pretoria
• Recurring monthly residential fees
• Defined 24-bed operating capacity
• Conservative launch structure with equity and debt funding
• Strong long-term upside as occupancy reaches full capacity
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Headline financial performance

The financial model shows Year 1 revenue of ZAR 3,960,000, rising to ZAR 4,824,072 in Year 2, ZAR 5,751,741 in Year 3, ZAR 6,493,716 in Year 4, and ZAR 8,035,324 in Year 5. Gross margin remains steady at 72.7%, reflecting a service-led business with disciplined cost structure.

We reach break-even timing in Month 1 within Year 1, with annual break-even revenue of ZAR 3,792,795. The model also shows net income improving from ZAR 88,774 in Year 1 to ZAR 1,642,394 in Year 5, which confirms that the business becomes materially stronger as occupancy builds and debt amortises.

Funding ask and capital structure

We are seeking ZAR 1,500,000 in total funding to launch and stabilise Ubuntu Haven Old Age Home (Pty) Ltd. That capital stack is structured as ZAR 600,000 in equity capital and ZAR 900,000 in debt principal at 12.5% over 5 years.

The funding is sized to complete the property fit-out, install the required safety and security systems, procure the core furniture and equipment, secure the relevant licensing and professional support, and preserve adequate working capital through the first occupancy ramp. Our forecast cash generation supports repayment, with DSCR improving from 1.07 in Year 1 to 11.61 in Year 5.

:::warning Funding discipline matters
We are not raising excess capital. The business only needs enough to open properly, protect resident safety, and carry the home through early occupancy build-up without compromising care quality or compliance.
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Leadership that can deliver the model

Ubuntu Haven is led by Bongani Sithole, our founder and managing director, with 7 years’ experience in healthcare administration and private step-down facility management in Gauteng. Clinical operations are guided by Khanyi Radebe, a registered professional nurse with 10 years’ experience in geriatric and frail care.

Our finance and HR oversight is handled by Refilwe Mahlangu, a qualified accountant with 8 years’ SME finance experience, and our family-facing growth work is led by Sipho Dlamini, who brings 6 years’ experience in digital marketing and sales for healthcare and wellness brands. That mix keeps resident care, financial control, and demand generation under clear accountability.

At a glance

• Business: Ubuntu Haven Old Age Home (Pty) Ltd
• Location: Randburg, Johannesburg, Gauteng
• Service model: 24-hour assisted living, basic nursing care, meals, medication support, and social activities
• Capacity: 24 residents
• Funding request: ZAR 1,500,000
• Year 1 revenue: ZAR 3,960,000
• Year 3 revenue: ZAR 5,751,741
• Year 5 revenue: ZAR 8,035,324
• Break-even: Month 1 within Year 1

Ubuntu Haven is designed as a steady, trust-based residential care asset with recurring revenue, manageable operating complexity, and clear room for scale. The business is positioned to meet an essential social need while generating measurable returns for lenders, investors, and finance partners.

Company Description

Ubuntu Haven Old Age Home (Pty) Ltd

Ubuntu Haven Old Age Home (Pty) Ltd is a privately held South African residential care business registered as a Pty Ltd and based in Randburg, Johannesburg, Gauteng. We operate in ZAR and serve families who need a safe, dignified, and medically supported home for older relatives who can no longer live independently.

Our home is structured around a converted 15–20 room property that is being adapted to meet Department of Social Development and municipal health and safety requirements. The location gives us access to main transport routes, private medical facilities, pharmacies, and family visitation corridors across Johannesburg and Pretoria.

The business we are building

Ubuntu Haven provides 24-hour assisted living, basic nursing care, medication support, meal services, and structured social activities for seniors. We focus on older persons who need daily help with bathing, dressing, mobility, meals, and medication, but who do not yet require full hospital-level treatment.

Our residents are typically aged 70 and above and live with chronic conditions such as hypertension, diabetes, arthritis, reduced mobility, or early cognitive decline. Their families are usually adult children aged 35 to 60 who work full-time, manage households, and need dependable care that preserves their parents’ dignity.

We are not positioned as an institutional ward. We are building a smaller, home-like environment with close supervision, consistent routines, and clear communication with families. That positioning is central to how we deliver care and how we earn trust in a market where peace of mind matters as much as clinical oversight.

Mission and operating philosophy

Our mission is to provide older South Africans with a secure, respectful, and culturally sensitive home where daily care is reliable and relationships matter. We believe ageing should not mean isolation, rushed caregiving, or uncertainty for families.

Ubuntu is built into our operating culture. We aim to create an environment where residents are treated with patience and familiarity, where staff know individual preferences, and where families receive timely updates instead of waiting for problems to surface.

We exist to make ageing safer for residents and less stressful for the people who love them.

Ownership and legal structure

The business is owned through Ubuntu Haven Old Age Home (Pty) Ltd, with the founder holding the majority equity position. The capital structure is designed to support both launch and early operating stability.

Our current funding structure is:

• Equity capital: ZAR 600,000
• Debt principal: ZAR 900,000
• Total funding: ZAR 1,500,000

This structure gives us the resources to complete renovations, install safety systems, furnish the facility, and maintain a strong working capital reserve during the occupancy ramp-up period. The debt is structured over 5 years at 12.5%, which aligns with the projected cash generation profile of the business.

The people behind the home

The business is led by Bongani Sithole, the founder and managing director, who brings a background in healthcare administration and 7 years’ experience managing a small private step-down facility in Gauteng. His role covers operations, compliance, resident admissions, stakeholder management, and financial oversight.

Our care function is led by Khanyi Radebe, a registered professional nurse with 10 years’ experience in geriatric and frail care across private hospitals and retirement homes. She is responsible for resident care plans, medication supervision, staff standards, and daily clinical coordination.

Our finance and HR support is handled by Refilwe Mahlangu, a qualified accountant with 8 years’ SME finance experience. She manages payroll discipline, reporting, records, and internal controls.

Our market-facing growth work is led by Sipho Dlamini, a healthcare and wellness marketing specialist with 6 years’ experience in digital marketing and sales. He manages outreach, online lead generation, community relationships, and referral development.

What we offer and who we serve

Ubuntu Haven serves middle-income families in Johannesburg and Pretoria who want private residential care with transparent fees and responsive service. We are especially relevant to households earning ZAR 35,000 or more per month that need a better long-term care solution than informal home-based support.

Our residential model is designed around three service tiers that let families choose the level of support their parent needs:

• Basic Assisted Living
• Standard Care
• High-Care, non-ICU

These tiers allow us to serve residents with different dependency levels while keeping the home manageable, safe, and financially sustainable. The model also creates a natural progression path as care needs increase over time.

Our market positioning in Randburg

Randburg is a practical base for this business because it sits within a large concentration of ageing households, adult children working in the northern suburbs, and nearby healthcare infrastructure. We are targeting families who want a reputable alternative to large institutional facilities, especially where waiting lists, impersonal service, and limited communication create frustration.

Our value proposition is built on four points:

• A smaller resident base that supports more personalised attention
• Transparent family communication through regular updates and accessible visiting
• Culturally sensitive care that respects food preferences, language, and spiritual needs
• Convenient access to medical services and transport links in Gauteng

We are also deliberately positioned for repeat trust and referral demand. In this category, reputation compounds quickly when families see consistency, cleanliness, responsiveness, and calm handling of care needs.

:::tip Why families choose Ubuntu Haven
Families choose us when they need:

• A safe place for an ageing parent
• Help with medication, meals, and daily living
• Staff they can reach and trust
• A home setting rather than a hospital setting
• Professional care close to Johannesburg and Pretoria
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Compliance, care standards, and resident safety

Our operating model assumes strict compliance from day one. We are aligning the property to the expectations of the Department of Social Development and municipal health and safety requirements, with attention to accessibility, fire safety, infection control, supervision, and secure access.

That compliance posture is not only regulatory. It is commercial. Families choosing elder care want evidence that the home is clean, controlled, and professionally managed, and our facility design is intended to support that expectation.

:::warning Care boundaries we maintain
We admit residents who need assisted living and basic nursing support, but we do not position Ubuntu Haven as a hospital or intensive-care facility. Residents with rapidly escalating medical needs are referred to the appropriate clinical provider when required.
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Founding date and launch stage

Ubuntu Haven Old Age Home (Pty) Ltd is being established as a launch-stage care business, with pre-opening work focused on licensing, property conversion, staffing, and resident acquisition. The founding period is structured around completing compliance, preparing the home for occupancy, and opening with the systems required to support safe daily care.

The business is designed to scale carefully from its initial residential base, with enough operational discipline to expand occupancy without reducing care quality. Our long-term objective is to build a trusted elder-care brand in Gauteng that can support future expansion into a second location once the first home is fully established.

🔒 Continues in the full version

The remaining 9 sections of this document cover:

• Products and Services
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Marketing and Sales Strategy
• Management and Organization
• Operating Plan
• Financial Plan and Projections
• Funding Request

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