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Executive Summary

Ubuntu Home Care Services at a Glance

Ubuntu Home Care Services (Pty) Ltd is building a Johannesburg-based home care agency that delivers trained caregivers to elderly, post-operative, disabled, and chronically ill clients in their own homes. We operate from Randburg and serve Johannesburg North, Johannesburg Central, and parts of the West Rand, with a service model built on dignity, reliability, and supervised continuity.

I founded the business to solve a real family problem: adult children are often working full-time, living away from parents, or lacking the clinical confidence to provide safe daily care. Ubuntu Home Care Services closes that gap with vetted caregivers, clear family communication, and flexible care plans that keep clients at home longer and reduce avoidable institutional care.

Our commercial model is already defined and investable. Year 1 revenue is ZAR 3,360,000, break-even is reached in Month 1, and the business grows to ZAR 5,932,237 by Year 5. The forecast delivers a 46.4% gross margin, ZAR 804,048 EBITDA in Year 1, and ZAR 1,725,808 EBITDA by Year 5.

Why the Market Is Ready

Johannesburg has a dense concentration of families who need dependable home-based care but do not want, or cannot afford, a frail-care placement. The core buyer is the adult child aged 35–65 who needs trusted support for an ageing parent, a recovering relative, or a family member living with chronic illness.

We are targeting middle-income and upper-middle-income households that value safety, consistent caregivers, and regular updates. The opportunity is large enough to support our current footprint and future growth, with demand driven by ageing-in-place preferences, hospital discharge pressure, and the practical limits on family caregiving time.

:::tip Investor takeaway
Ubuntu Home Care Services is not chasing speculative demand. We are serving a real private-pay need in a clearly defined Johannesburg market where trust and responsiveness drive purchasing decisions.
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What We Sell and How We Monetise It

We earn revenue from hourly care, monthly packages, assessment fees, and optional nurse add-ons. That mix gives families flexibility while allowing us to build recurring revenue and improve caregiver utilisation.

Our core service is supervised home care delivered by trained caregivers. It includes help with activities of daily living, companionship, medication reminders, light housekeeping, and basic nursing support under supervision.

The business is designed to convert enquiries into long-term relationships. Families often start with an assessment, then move into recurring hourly or package-based care once trust is established.

Headline Financial Strength

The five-year model shows strong profitability and cash generation from the start. Year 1 net income is ZAR 564,325, rising to ZAR 1,251,810 by Year 5. Closing cash also strengthens materially, reaching ZAR 6,709,064 by Year 5.

These numbers matter because they show a business that can service capital, reinvest in growth, and build value without needing repeated funding rounds. The model also shows strong debt service capacity, with DSCR of 12.37 in Year 1 and 38.35 by Year 5.

:::reassure Why this is financeable
The forecast is built on recurring care demand, not on a one-off sales spike. That makes the revenue base more stable and the funding case more attractive to lenders and equity partners.
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The Funding Ask

Ubuntu Home Care Services is seeking ZAR 300,000 in startup funding. The capital structure consists of ZAR 100,000 equity from the founder and ZAR 200,000 debt at 12.5% over 5 years.

The funding supports a disciplined launch in Randburg with enough working capital to operate comfortably through the early ramp-up period. We are not overcapitalising the business, and we are not relying on future funding to reach stability.

At a glance

• Business: Ubuntu Home Care Services (Pty) Ltd
• Location: Randburg, Johannesburg
• Service area: Johannesburg North, Johannesburg Central, parts of the West Rand
• Year 1 revenue: ZAR 3,360,000
• Break-even timing: Month 1
• Year 5 revenue: ZAR 5,932,237
• Gross margin: 46.4%
• Year 1 EBITDA: ZAR 804,048
• Year 1 net profit: ZAR 564,325
• Total funding requested: ZAR 300,000

Why Ubuntu Home Care Services Will Win

We are positioned between informal caregiver placement and institutional care. That middle ground is where many Johannesburg families are looking for a reliable solution, because they want professional oversight without losing the comfort of home.

Our advantage is operational trust. We offer consistent caregiver matching, structured assessments, family reporting through WhatsApp or email, and a local service footprint that allows us to respond quickly and supervise closely.

Thandi Mokoena, our founder and managing director, brings a nursing background and 8 years of experience in private home care coordination and hospital discharge planning in Gauteng. Sibusiso Maseko, our part-time financial manager, is a qualified accountant with 10 years of SME finance and payroll experience. Lerato Ndlovu leads marketing and community outreach with a diploma in marketing and 6 years of digital campaign experience, while Zanele Gumede oversees care coordination as an enrolled nurse with 5 years of step-down and frail-care experience.

That team gives the business clinical credibility, financial discipline, and marketing capability from day one.

What the First Five Years Deliver

The financial trajectory is clear. Revenue grows from ZAR 3,360,000 in Year 1 to ZAR 3,960,096 in Year 2, ZAR 4,667,369 in Year 3, ZAR 5,500,961 in Year 4, and ZAR 5,932,237 in Year 5.

This growth is supported by repeat client demand, package uptake, and selective add-on services. We are building a regional care brand with enough operating leverage to scale carefully while protecting service quality.

By Year 5, Ubuntu Home Care Services is positioned as a trusted Gauteng home care provider with a strong cash position, healthy profitability, and a proven model that can support expansion into additional metro areas.

:::warning Funding discipline
The capital raise will be used only to launch and stabilise Ubuntu Home Care Services. We will ring-fence funds for office setup, brand launch, and working capital so that service quality is protected while client volume ramps.
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Company Description

Company Identity and Legal Structure

Ubuntu Home Care Services (Pty) Ltd is a South African private company formed to deliver professional home care to elderly, post-operative, disabled, and chronically ill clients who want support in the comfort of their own homes. I am building the business from Randburg, Johannesburg, with service coverage across Johannesburg North, Johannesburg Central, and parts of the West Rand.

The company is being registered with the Companies and Intellectual Property Commission as a (Pty) Ltd because that structure gives us limited liability, a clear ownership framework, and the credibility required when dealing with families, medical professionals, lenders, and institutional referral partners. All financial activity in this plan is presented in ZAR.

Ubuntu Home Care Services is a locally grounded care provider with a practical operating model. We will run lean at head office while deploying trained caregivers directly into client homes, allowing us to focus our capital on service delivery, supervision, and client retention rather than on high fixed infrastructure.

Founding Purpose and the Care Problem We Solve

I founded Ubuntu Home Care Services because many families in Johannesburg are trying to manage complex care needs without the time, medical knowledge, or physical proximity required to do so safely. Adult children are often balancing full-time work, their own households, and the emotional pressure of caring for ageing parents.

Our service exists to remove that burden while protecting the dignity and independence of the person receiving care. We provide dependable in-home support that reduces avoidable hospital readmissions, helps families stay informed, and gives clients the comfort of remaining in familiar surroundings.

Our purpose is simple: to make safe, respectful, and affordable home care available to families who need help but do not want to move a loved one into institutional care.

What Ubuntu Home Care Services Delivers

Ubuntu Home Care Services provides trained caregivers and basic nursing support under supervision for clients who need help with daily living. Our core service offering includes:

• assistance with bathing, dressing, mobility, and feeding
• companionship and emotional support
• medication reminders
• light housekeeping and meal preparation
• basic observation and reporting of changes in condition
• supervised support for post-operative recovery and chronic illness management

We serve clients who need either occasional support or ongoing daily assistance. Our model is designed to be flexible enough for hourly visits, overnight support, and recurring monthly care arrangements.

The business is positioned for private-pay families and medical-aid top-up clients in middle-income and upper-middle-income households. Our ideal customer is typically an adult child aged 35 to 65 who is responsible for an ageing parent and values reliability, communication, and trust.

Ownership and Governance

I am the majority shareholder of Ubuntu Home Care Services (Pty) Ltd and I intend to add one minority shareholder for strategic support and governance. This structure keeps operational control focused while giving the company room for oversight and long-term stability.

The business will be led through clear role ownership. Thandi Mokoena, our founder and managing director, has a nursing background and 8 years of experience in private home care coordination and hospital discharge planning in Gauteng. I will remain directly involved in client assessment, service quality, and early-stage relationship management as the company scales.

Our supporting leadership team is structured around the functions that matter most in a care business:

• Sibusiso Maseko, part-time financial manager, is a qualified accountant with 10 years of SME finance and payroll experience. He oversees budgeting, invoicing, and financial compliance.
• Lerato Ndlovu, our marketing and community outreach lead, holds a diploma in marketing and has 6 years of experience running digital campaigns for local service businesses. She focuses on Facebook and Google Ads.
• Zanele Gumede, our care coordinator, is an enrolled nurse with 5 years of experience in step-down and frail-care facilities. She manages caregiver rosters, supervision, and in-service training.

This leadership mix gives the company clinical awareness, financial control, and commercial discipline from the start.

Location and Service Area

Our head office will operate from a small administrative base in Randburg, Johannesburg. That location supports efficient access to our core market, which includes Johannesburg North, central suburbs, Sandton, Rosebank, and surrounding West Rand areas.

We selected this geography because it contains a dense concentration of working families, retirees, and medical referral points. The area also supports a premium service model where families are willing to pay for vetted caregivers, structured supervision, and regular communication.

Our service footprint is intentionally focused rather than spread too thin. That allows us to keep travel times manageable, improve caregiver scheduling, and respond quickly when a client’s care needs change.

:::tip Service positioning
Ubuntu Home Care Services is built for families who want:

• a caregiver who arrives on time and stays accountable
• a service that can start quickly after assessment
• clear updates instead of uncertainty
• care delivered at home rather than in a facility
  :::

Mission, Vision, and Operating Philosophy

Our mission is to deliver professional home care that protects dignity, supports family peace of mind, and helps clients remain safely at home for as long as possible. We believe quality care should feel personal, consistent, and respectful, not rushed or transactional.

Our operating philosophy is rooted in Ubuntu: the belief that people are connected through responsibility, compassion, and mutual dignity. In practice, that means we build services around the person, the family, and the care outcome, not only the task.

Our vision is to become one of Gauteng’s trusted home care brands for dependable, supervised, and client-centred care. Over time, we aim to expand beyond Johannesburg into additional metro areas while maintaining the same standard of consistency and trust.

Market Position and Why Families Choose Us

Ubuntu Home Care Services is positioned between informal caregiver placement and full institutional care. That middle ground is where many families are searching for a dependable solution, because they want professionalism without losing the comfort of home.

We differentiate through:

• personalised care planning for each client
• consistent caregiver matching wherever possible
• direct communication with families through WhatsApp and email summaries
• proper screening, background checks, and structured onboarding
• flexibility in hourly, overnight, and package-based service delivery

This positioning matters because families are not only buying labour. They are buying confidence, continuity, and the assurance that someone competent is watching over a loved one.

Growth Direction and Long-Term Scale

Ubuntu Home Care Services is being built as a scalable care company, not a one-off placement service. The business is designed to grow from a focused Johannesburg base into a broader Gauteng footprint while maintaining service quality through systems, supervision, and repeatable caregiver processes.

Our long-term growth path includes:

• stronger referral relationships with hospitals, GPs, physiotherapists, and step-down facilities
• deeper brand visibility in search and social media
• expansion into adjacent metro areas as client demand grows
• additional care products such as respite care and specialised dementia support

The company’s growth will be anchored in trust, repeat service, and referrals. If we deliver reliable care and communicate clearly, the market we serve will reward us with loyalty, advocacy, and sustainable expansion.

🔒 Continues in the full version

The remaining 9 sections of this document cover:

• Products and Services
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Marketing and Sales Strategy
• Management and Organization
• Operating Plan
• Financial Plan and Projections
• Funding Request

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