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Executive Summary

Matova Asset Management (Private) Limited is a Harare-based, privately held Zimbabwean asset manager built to help individuals, SMEs, pension funds, and diaspora investors preserve capital and grow wealth in USD terms. We are structured for licensing under the Securities and Exchange Commission of Zimbabwe (SECZ) and designed around regulated portfolio management, transparent reporting, and disciplined risk control in a market where inflation, currency volatility, and low trust in informal savings systems continue to weaken investor outcomes.

We generate recurring revenue from assets-under-management fees, performance fees, and advisory retainers. Our initial platform is focused on unitised funds, segregated managed accounts, and corporate treasury mandates, all delivered with monthly performance reporting and direct client communication.

The market gap we are filling

Zimbabwe’s savings and investment market still leaves too much capital idle or exposed to poor structures. Many professionals, SMEs, and institutions want a regulated partner that can explain risk clearly, preserve real value, and provide access to diversified assets without requiring them to manage portfolios themselves.

Our service is positioned for clients who want more than a bank account and less than a speculative trading platform. We are targeting a large, practical demand base in Harare, Bulawayo, and the diaspora, where trust, transparency, and USD-functional reporting are decisive buying factors.

:::reassure Why this opportunity is commercially real

• We are addressing an existing need, not creating a new habit.
• Clients already hold idle balances, surplus cash, or fragmented savings.
• The purchase trigger is simple: protect value, improve yield, and gain reporting discipline.
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Headline investment case

The business is funded by USD 150,000 in equity capital, with USD 0 debt in the base case. That capital covers licensing, systems, working capital, and market entry costs while we build recurring AUM.

The financial model shows Year 1 revenue of USD 100,000, rising to USD 262,500 in Year 3 and USD 348,075 in Year 5. We reach annual break-even revenue of USD 159,143 at around Month 36, which aligns with the time required to build trust, convert prospects, and scale mandates in Zimbabwe’s investment market.

Matova Asset Management is not a high-burn venture. It is a fee-driven financial services business with strong operating leverage, a 70.0% gross margin, and a path to durable profitability once AUM reaches scale.

At a glance

• Company: Matova Asset Management (Private) Limited
• Headquarters: Harare, Zimbabwe
• Regulatory path: SECZ asset manager licensing
• Funding sought: USD 150,000
• Year 1 revenue: USD 100,000
• Break-even timing: around Month 36
• Year 5 revenue: USD 348,075
• Year 5 net profit: USD 71,211

Why the business can scale

Our revenue model is built on recurring client balances rather than one-off transactions. As assets under management grow, revenue rises faster than the cost base because the incremental cost of managing additional assets is relatively low.

That operating leverage is visible in the forecast. EBITDA moves from USD -31,400 in Year 1 to USD 30,488 in Year 2 and USD 105,699 in Year 5, while net profit improves from USD -41,400 in Year 1 to USD 15,571 in Year 2 and USD 71,211 in Year 5.

We have also kept the balance sheet conservative. The business carries no debt, closing cash rises to USD 276,002 by Year 5, and our structure remains simple for both regulators and investors to understand.

:::tip What gives us an edge
Our differentiation is practical, not theoretical:

• digital client dashboards and monthly reporting
• risk management designed for Zimbabwe’s inflation and currency realities
• accessible entry points for professionals and SMEs
• institutional-grade governance for larger mandates
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Our team and execution capability

The business is led by Casey Brooks, a CFA charterholder with 10 years of experience in investment research and portfolio management at two leading Zimbabwean financial institutions. He is supported by Reese Johansson, Head of Investments, with an MSc in Finance and 8 years of portfolio management experience, and Morgan Kim, Operations and Compliance Manager, a qualified chartered secretary and former stockbroking back-office manager.

Client acquisition and relationship management are led by Avery Singh, who has 7 years in private banking and wealth management in Harare. Research support comes from Alex Chen, a CFA Level II candidate and actuarial graduate, while Dakota Reyes, with 6 years of banking-sector accounting experience, manages finance and internal controls.

That structure gives us a lean but complete operating team for launch. Each critical function is covered, and responsibility is separated enough to protect client assets, reporting quality, and regulatory discipline.

Growth milestones that matter to investors

Our first priority is to establish a trusted Harare platform, onboard early retail and advisory clients, and close initial institutional mandates. By Year 3, we plan to reach break-even scale and support the case for a small Bulawayo satellite office.

By the end of the forecast period, the business is designed to reach a broader AUM base, deeper recurring income, and a stronger institutional footprint. The commercial logic is straightforward: as client trust compounds, AUM compounds with it, and fee income grows without a matching increase in fixed overhead.

:::warning What must happen for the model to hold

• SECZ licensing and compliance readiness must be completed on schedule.
• Client onboarding must convert into recurring AUM, not just enquiries.
• Portfolio communication must remain accurate, timely, and transparent.
• Market volatility must be managed without damaging confidence or retention.
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Matova Asset Management (Private) Limited is therefore positioned as a focused Zimbabwean asset management platform with a clear market need, credible leadership, and a disciplined five-year financial path. We are seeking capital to launch a regulated, transparent, and scalable investment business that can earn trust, grow assets, and deliver long-term value to clients and equity partners.

Company Description

Matova Asset Management (Private) Limited

Matova Asset Management (Private) Limited is a Zimbabwean private limited company headquartered in Harare, Zimbabwe, established to give individuals, SMEs, pension funds, and diaspora investors a disciplined way to preserve capital and grow wealth in a volatile operating environment. We are registered with the Companies and Other Business Entities Registry and are being structured for licensing by the Securities and Exchange Commission of Zimbabwe (SECZ) as a regulated asset manager.

Our business exists because too many savers and institutions in Zimbabwe still face the same core problems: inflation pressure, currency uncertainty, limited trust in informal savings channels, and poor access to transparent, professionally managed portfolios. We solve that problem by combining investment expertise, risk controls, and clear reporting into products that clients can actually understand and monitor.

Who We Serve and What We Do

We manage money for clients who need more than a bank balance and less than a one-size-fits-all offshore solution. Our clients include salaried professionals, growing businesses, retirement funds, faith-based institutions, NGOs, and Zimbabweans in the diaspora who want regulated local exposure with professional oversight.

We serve four core client groups:

• Employed professionals in Harare and Bulawayo, aged 28–55, with regular surplus income.
• SMEs and corporates holding idle cash that needs better yield and capital preservation.
• Pension funds, medical aid societies, church treasuries, and NGO funds seeking governance and reporting discipline.
• Diaspora investors who want access to Zimbabwean and regional assets through a trusted local partner.

Our service offering is built around professionally managed investment portfolios and advisory support. We provide unitised investment funds, segregated managed accounts, and bespoke corporate treasury solutions that are benchmarked, regulated, and reported to clients in plain language.

Our Legal Structure and Ownership

Matova Asset Management (Private) Limited is structured as a Private Limited Company (Pvt Ltd) to support formal governance, ring-fenced operations, and investor confidence. The company is designed to operate with clear separation between ownership, management, compliance oversight, and client asset administration.

The founding and management team is led by Casey Brooks, our founder and Managing Director, a CFA charterholder with 10 years of experience in investment research and portfolio management at two leading Zimbabwean financial institutions. He leads the strategic direction of the firm, client confidence building, and investment governance.

Our key leadership team includes:

• Reese Johansson, Head of Investments, MSc in Finance, with 8 years of experience as a portfolio manager in regional equity and bond markets
• Morgan Kim, Operations and Compliance Manager, a qualified chartered secretary and former back-office manager at a stockbroking firm
• Avery Singh, Client Relations and Business Development lead, with 7 years in private banking and wealth management in Harare
• Alex Chen, Investment Analyst, a CFA Level II candidate and actuarial graduate
• Dakota Reyes, Finance and Internal Controls Manager, with 6 years of experience as a financial accountant in the banking sector

The ownership and operational control remain aligned with a long-term institutional mindset. Matova Asset Management is being built to attract external capital while preserving a governance structure that supports credibility with regulators, clients, and funding partners.

:::reassure Our operating position
We are not positioning Matova Asset Management as a speculative trading shop. We are building a regulated, research-led investment manager with repeatable processes, defined reporting, and client communication standards that can scale across retail and institutional mandates.
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Why the Business Fits Zimbabwe Now

Zimbabwe’s investment market rewards firms that can explain risk, protect capital, and report performance consistently. Many clients want USD-denominated stability, but they also want access to money market instruments, bonds, equities, and regional diversification through one accountable manager.

Matova Asset Management is built for that gap. We focus on disciplined portfolio construction, transparent benchmarks, and clear communication around inflation risk, currency risk, and asset allocation.

Our operating logic is simple:

• Protect capital first.
• Seek real returns second.
• Make every mandate measurable.
• Report performance in a format clients can verify.

This matters in a market where trust is fragile and where many investors have experienced poor disclosure or unmanaged risk. We believe our edge comes from combining technical investment capability with a client service model that is direct, educational, and transparent.

Our Mission and Market Position

Our mission is to help Zimbabweans and diaspora clients grow and protect wealth through regulated, transparent, and professionally managed investment solutions. We aim to be the asset manager that clients choose when they want process, accountability, and clarity rather than hype.

Our market position is deliberately focused. We are not trying to be everything to everyone, and we are not competing on noise. We are targeting the segment that values stewardship, reporting discipline, and access to diversified assets.

Our core positioning pillars are:

• Transparency through client dashboards and monthly reporting
• Risk management through disciplined allocation and currency-aware portfolio design
• Accessibility for emerging affluent clients and SMEs
• Education through webinars, investment clinics, and personalised engagement
• Institutional-grade governance for larger mandates and treasury clients

Where We Operate

Our head office is in Harare, where most of our initial client acquisition, portfolio management, compliance oversight, and investor engagement will be coordinated. Harare gives us proximity to the largest concentration of professionals, corporates, financial institutions, and diaspora-linked family offices.

We also plan to establish a small satellite office in Bulawayo by Year 3 to serve the western market more efficiently and deepen our national footprint. This expansion will support relationship management, local business development, and client servicing in a market that has a strong base of SMEs and formal sector professionals.

What Makes Matova Asset Management Distinct

Our business model is designed around modern client expectations and regulated investment execution. We combine a traditional investment management discipline with digital reporting and proactive education.

We stand out in four practical ways:

• We use hyper-transparent digital reporting, including client dashboards and mobile access.
• We communicate clearly on Zimbabwe-specific risks, including inflation and USD/ZWL volatility.
• We prioritise underserved clients, especially SMEs and emerging affluent individuals.
• We build trust through education, not just through product selling.

:::tip Investor-relevant operating identity
Our first product suite, client service model, and governance structure are being developed as one integrated platform. That allows us to acquire clients, retain them, and grow assets under management without losing reporting quality or investment discipline.
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Our Long-Term Direction

Matova Asset Management is being built as a long-term Zimbabwean investment institution with a technology-enabled client experience and a research-driven investment process. The goal is to become a trusted manager for clients who need consistent stewardship across changing market conditions.

Over time, we expect the business to expand from Harare into Bulawayo, add more structured mandates, and deepen our exposure to regional instruments where appropriate. Our long-term vision is to create a brand that Zimbabwean professionals, institutions, and diaspora investors associate with credibility, transparency, and professional money management.

🔒 Continues in the full version

The remaining 9 sections of this document cover:

• Products and Services
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Marketing and Sales Strategy
• Management and Organization
• Operating Plan
• Financial Plan and Projections
• Funding Request

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