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Executive Summary

Executive Summary

SolidBase Building Supplies (Pvt) Ltd is our Msasa, Harare-based building materials supply business serving small contractors, individual home builders, and property developers across Greater Harare and nearby growth corridors. We supply cement, bricks, river and pit sand, quarry stones, and essential hardware, with direct site delivery built into the model so customers can keep projects moving without losing time to stock searches, transport delays, or unstable supplier pricing.

I founded the business after eight years in a Harare hardware and building materials wholesaler, where I saw the same problem repeatedly: builders waste days chasing stock, comparing inconsistent quotes, and arranging transport separately. SolidBase Building Supplies (Pvt) Ltd solves that problem by combining stock availability, quote discipline, and scheduled delivery from one controlled depot operation.

The Market Opportunity We Are Targeting

Harare’s construction market is active, repeat-driven, and highly sensitive to supply reliability. We are focused on the portion of demand created by small contractors, self-build homeowners, and developers who need core materials delivered on time and priced transparently.

Our addressable market includes:

• At least 400 active small contractors
• 30 to 50 medium developers
• 10,000 to 15,000 households building or extending each year in the metro area

That demand is large enough to support a specialist supplier that does not try to be everything to everyone. We are building around the products builders use most often, and around the service standard they value most: fast fulfillment with clear pricing.

:::reassure Why this opportunity is attractive

• Construction demand is recurring, not one-off.
• Builders buy in phases, which creates repeat orders.
• Delivery reliability creates loyalty faster than price-only competition.
  :::

Our Operating Model and Competitive Position

We operate from a yard and depot in Msasa, Harare, close to major roads and industrial supply routes. That location gives us a practical advantage in both inbound procurement and outbound delivery, which is critical in a market where even a one-day delay can affect a slab pour, walling crew, or developer schedule.

Our model is deliberately focused. We do not carry a broad general merchandise range. Instead, we concentrate on the materials that move continuously through building projects and generate repeat purchasing patterns.

Our core customers are:

• Small and medium contractors
• Individual home builders aged 30 to 55
• Property developers working on phased projects

Our strongest differentiators are:

• Direct site delivery using our own fleet and backup owner-driver partners
• Written quotes with validity periods for budgeting control
• Package deals for foundation and walling jobs
• WhatsApp-first communication for fast order confirmation and dispatch updates

Management capability behind the model

The business is led by me, with practical support from a team that fits the operating requirements of a delivery-led depot.

• Riley Thompson, Operations Manager, holds a diploma in Logistics and Supply Chain Management and brings 6 years of fleet and warehouse experience.
• Skyler Park, Sales and Marketing Lead, holds a degree in Marketing and has 5 years of experience selling construction and hardware products.
• Jordan Ramirez, Finance and Administration Officer, is a part-qualified accountant with 7 years of SME finance, bookkeeping, and banking experience in Zimbabwe.
• Quinn Dubois, Yard Supervisor, brings 10 years of brick and sand depot experience covering loading, stock control, and site safety.

This team gives us control over the four functions that matter most in this business: procurement, dispatch, sales conversion, and cash control.

Funding Request

We are seeking USD 180,000 in total funding to launch and stabilize SolidBase Building Supplies (Pvt) Ltd at the scale assumed in the five-year model. The capital structure is USD 60,000 equity from owner and partner capital, plus USD 120,000 debt at 12.0% over 5 years.

The funding is required to secure fixed assets, opening stock, and working capital for the first trading cycle. It will also support the initial yard setup, launch marketing, and a contingency buffer for delivery and supply-chain fluctuations.

:::tip Capital will be deployed into three priorities

• Trucks, forklift, office and yard setup
• Initial stock and working inventory
• Rent deposit, operating runway, marketing, and contingency
  :::

Headline Financial Performance

Our financial model shows a business that is profitable from Year 1 and grows steadily through the forecast horizon. Year 1 revenue is USD 1,375,200, with gross profit of USD 440,064, EBITDA of USD 204,864, and net income of USD 125,449.

The business reaches annual break-even at USD 859,375, with break-even timing achieved in Month 1 of trading once the first order flow begins. That gives lenders and investors early visibility of operating strength rather than a delayed payback profile.

Our growth path remains strong through the forecast:

• Year 3 revenue: USD 1,980,288
• Year 5 revenue: USD 2,695,546
• Gross margin: 32.0% throughout the model
• Year 5 net income: USD 387,834

The business also shows strong debt coverage, with a Year 1 DSCR of 5.33 rising to 20.19 by Year 5. Closing cash increases from USD 111,089 in Year 1 to USD 1,164,924 by Year 5, which supports reinvestment, resilience, and repayment capacity.

Why We Are Bankable

SolidBase Building Supplies (Pvt) Ltd is not a speculative launch. It is a focused trade supply business with clear demand, measurable margins, and a practical operating base in one of Zimbabwe’s busiest construction markets.

Our model works because we sell essential materials, collect cash quickly, control delivery tightly, and focus on repeat customers. That combination gives us the ability to grow revenue, service debt, and compound retained earnings while remaining commercially disciplined.

Investor takeaway: this business is built to turn Harare’s ongoing construction demand into reliable cash flow, with a proven product mix, a delivery-led service model, and five-year financial performance that strengthens each year.

Company Description

Company Identity and Legal Structure

SolidBase Building Supplies (Pvt) Ltd is a Zimbabwe-registered private limited company based in Msasa, Harare, serving builders who need dependable access to cement, bricks, river sand, pit sand, quarry stones, and essential hardware. We trade in USD and operate as a focused construction materials supplier for customers who cannot afford delays, inconsistent stock, or unpredictable pricing.

We were established to solve a practical market problem in Harare and the surrounding growth corridors: contractors and home builders often lose time moving between depots, negotiating variable quotes, and chasing delivery. Our business model removes that friction by keeping core materials available and delivering directly to site through a tightly managed depot and transport operation.

Our founding date is aligned to the launch of the current funding and operating model, with the business structured for immediate commercial rollout from our Msasa yard and depot. The location gives us fast access to major road networks, established industrial supply routes, and the urban construction zones we serve across Harare, Chitungwiza, Ruwa, Norton, Domboshava, and nearby development areas.

Ownership and Control

SolidBase Building Supplies (Pvt) Ltd is owned by two shareholders. I hold 70% equity and control the strategic direction, supplier relationships, and day-to-day execution of the business. The remaining 30% equity is held by a silent partner who is contributing to the capital base and supporting access to banking facilities.

This ownership structure gives the company both operational focus and funding stability. It also ensures that decision-making remains fast, which is essential in a market where stock availability, fuel costs, and project timing can shift quickly.

:::reassure Equity and control

• 70% founder ownership keeps management aligned with performance.
• 30% silent-partner participation strengthens the balance sheet without slowing operations.
• The structure is designed to support lender confidence and future scale-up.
  :::

Why We Exist in the Zimbabwe Market

We supply the materials that keep small and medium construction projects moving. Our customers include small contractors building houses, clusters, and light commercial units, as well as individual home builders and property developers who need reliable deliveries and transparent pricing.

Our model is built around the realities of the Zimbabwean construction market. Customers often face stock shortages, changing supplier terms, and long waiting times for delivery, which can halt work on site and increase labour costs. We respond by combining stockholding, scheduling discipline, and direct delivery.

What We Supply

We focus on high-turnover, high-need items that are always in demand on active building sites:

• Cement
• Bricks
• River sand
• Pit sand
• Quarry stones
• Basic hardware and consumables

That product mix allows us to serve foundation work, walling, general site preparation, and finishing support without forcing customers to split orders across multiple suppliers. Our value proposition is simple: one supplier, consistent stock, fast dispatch, and clear pricing.

Customer Segments We Serve

Our core customer base is concentrated in and around Harare, where construction activity is visible in both formal developments and self-build housing. We serve three primary customer groups.

Small Contractors

These are builders handling houses, clusters, outbuildings, and small commercial jobs. They need dependable material flow, site delivery, and pricing that lets them quote their own clients with confidence.

Individual Home Builders

These customers are usually managing one project at a time and want guidance, responsiveness, and the ability to buy in manageable quantities. They value a supplier who answers quickly, keeps commitments, and delivers where the work is happening.

Property Developers

These clients buy in bulk and care about timing, consistency, and the ability to schedule deliveries around site activity. We support them with larger orders and delivery planning so they can maintain construction momentum.

Location and Operating Advantage

Our yard and depot in Msasa, Harare is a strategic operating base. Msasa is close to industrial suppliers, transport routes, and major residential growth areas, which lowers inbound logistics friction and improves the speed of outbound deliveries.

This location supports our model in three ways:

• It reduces turnaround time for trucks moving stock in and out.
• It gives customers a central point for collections and order coordination.
• It places us close to the construction demand we are targeting across Greater Harare.

We are not operating as a walk-in general hardware store. We are building a delivery-led supply business with site service, order coordination, and stock discipline as core operational strengths.

Leadership and Management Capability

I lead the company with 8 years of experience working in a hardware and building materials wholesaler in Harare, where I handled purchasing and customer accounts. That background gives SolidBase Building Supplies practical knowledge of supplier networks, customer behaviour, pricing cycles, and the stock control realities of construction supply.

Our management team is built around complementary operational roles.

• Riley Thompson, Operations Manager, holds a diploma in Logistics and Supply Chain Management and brings 6 years’ experience managing fleets and warehouses in a transport company.
• Skyler Park, Sales and Marketing Lead, holds a degree in Marketing and has 5 years’ experience selling construction and hardware products, including digital campaigns and corporate accounts.
• Jordan Ramirez, Finance and Administration Officer, is a part-qualified accountant with 7 years’ experience in SME finance, bookkeeping, and banking relationships in Zimbabwe.
• Quinn Dubois, Yard Supervisor, brings 10 years’ experience in brick and sand depots, with hands-on responsibility for loading, stock control, and site safety.

Together, this team gives the company practical coverage across procurement, dispatch, sales, finance, and yard operations.

Our Mission and Business Positioning

Our mission is to become the most reliable small-to-mid market building materials supplier in Harare by combining responsive service, honest pricing, and dependable delivery. We want our customers to spend less time sourcing materials and more time completing jobs.

We position SolidBase Building Supplies as a supplier that understands how construction projects actually run. That means quoting clearly, delivering on time, handling repeat orders efficiently, and supporting customers who need predictability rather than just product availability.

:::tip What sets us apart

• We deliver directly to site with a controlled dispatch process.
• We quote transparently so builders can budget with fewer surprises.
• We focus on repeat contractor relationships, not one-off transactions.
• We are structured to serve growing demand in Harare’s active building zones.
  :::

Business Model and Growth Intent

Our revenue comes from direct sales of materials, supported by delivery coordination and repeat trade relationships. The business is designed around high-frequency items with steady demand, which allows us to hold inventory intelligently and keep customer response times short.

Over time, we intend to expand from our Harare base into additional depots and a broader product range, while keeping the same core identity: reliable supply for builders who need materials on time and on budget. That discipline is central to how SolidBase Building Supplies will grow from a focused local operation into a scalable regional supplier.

🔒 Continues in the full version

The remaining 9 sections of this document cover:

• Products and Services
• Market Analysis
• Competitive Analysis
• SWOT Analysis
• Marketing and Sales Strategy
• Management and Organization
• Operating Plan
• Financial Plan and Projections
• Funding Request

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